Skip to content

Privacy Policy

Magical Matches Privacy Policy

Last updated on November 26, 2013

This Privacy Policy explains how Magical Matches, Inc. (“Magical Matches,” “us” or “we”) collects, uses and shares the information we receive in our online service for single adults to meet and interact (the “Service”) and our website located at “Site”).

By accepting our Terms of Use in registration or by accessing or using the Service, you consent to our collection, use and disclosure of your personal information as described in this Privacy Policy.

If you have questions regarding this Privacy Policy or our collection and use of information, please contact us at

Information We Collect

When you interact with the Service, we may collect and store information from as described below.

Information You Provide Directly

We collect information about you directly when you register for an account on the Service (an “Account”) and use the Account. This information may include your first and last names, your age and gender, your e-mail address and other contact information, a password and other information that helps us confirm that it is you accessing your Account. We collect photos and sensitive personal information you provide in using your Account, such as your interests, dating preferences, ethnicity, political views, religion and other information you provide in order to determine your dating matches. We will also collect billing, credit card and payment information for processing payments for your Account.

Information We Collect From Your Use of Your Account

We may collect information about how you use and interact with the Service. This information may include profiles you view, how you interact with others on this Site and content and communications you post on the Site. In addition, we may collect and store your communications with other users of the Service. We may collect information provided by other users about you. The Service permits other users to provide feedback on you, which becomes a part of your profile viewable by others.

When you access the Site and the Service, we also collect certain technical information about your computer system, including MAC Address, IP Address and mobile device ID. This information is typically collected through the use of server log files or web log files and tracking technologies like browser cookies and web beacons to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s).

How We Use the Information We Collect

In general, we collect, store and use your information to provide you with a smooth, efficient, and customized experience. For example, we may use all of the information collected from you described above in any one or more of the following ways:

• to provide the Service to you and our other users.

• to communicate with you to provide technical support and respond to user inquiries provide updates, alerts and technical notices about the Service or the Site to you.

• to detect and prevent prohibited or potentially illegal activities, and to enforce our Terms of Service

• to analyze and improve the Service

• to research, develop, publish, advertise and promote new products and insights about dating, in which case the information you provide would not be personally identifiable to you and would be compiled on an anonymous basis


Sharing of Your Information

We may share your information (in some cases personal information) with third parties, in the following circumstances:

Other Users

An important part of the Service is disclosing information on your profile, including your photos and ratings from other users, to other users of the Service looking for potential matches. In addition, your profile information may also be viewable through public search or on third party sites that you access. We do not control what other users of the Service do with your information that is available to them, so please use caution in deciding what you share.

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on our behalf.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) to comply with requests of law enforcement or any legal process (whether or not such disclosure is required by law); (ii) to satisfy any applicable laws or regulations; (iii) when we have a good faith belief such disclosure is necessary to protect the health and/or safety of you, another person or the public generally; and (iv) in order to protect the rights or property of Magical, including to enforce our Terms of Service.

Sale or Merger

In the event that Magical Matches undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information, to the successor organization in such transition.

Our Policies Concerning Children

Use of the Service is restricted to those 18 and over. We do not knowingly collect any personal information from children under the age of 13. Children under the age of 13 should not use the Service at any time. In the event that we learn that we have inadvertently gathered personal information from children under the age of 13, we will take reasonable measures to promptly erase such information from our records.

How to Access and Update Your Information

If you no longer want Magical Matches to make active use of your information, you may send an e-mail to Place “Delete My Account” in the subject line and include your first name, last name, e-mail address and user ID. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, we may not be able to delete it.

You may change your e-mail preferences at any time using the information at the bottom of any e-mail you receive from Magical Matches.

Opting out of Promotional Communications

You can choose to opt out of receiving additional promotional e-mails from Magical Matches by clicking on the “unsubscribe” link in any such e-mail. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. Your unsubscribe or e-mail preference change will be processed promptly.

Changes to Our Privacy Policy

If we decide to make material changes to our Privacy Policy, we will notify you and other users by placing a notice on the Site or by sending you a notice to the e-mail address we have on file for you. You should periodically check the Site and this privacy page for updates. You will be deemed to have accepted such changes by your continued use of the Service.

Your California Privacy Rights

We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure, typically by “opting in” to receive information from a third party that is participating in a sweepstakes or other promotion on one of our sites. If you do ask us to share your personal information with a third party for its marketing purposes, we will only share information in connection with that specific promotion, as we do not share information with any third party (other than our service providers) on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use when you provide personal information on the Site.


If you have any questions, please contact us at

Back To Top